Rodrigo de Pedro is the General Director for Videocine at TelevisaUnivision in Mexico. He has a Financial and Operational backgroun and has developed his professional development at Televisa for the past 21 years.

Throughout these years, he has been part of both the administrative and operational areas. In his beginnings, he held various positions within the administration of subsidiaries to later oversee the administration of Videocine and Televisa Internacional.

In 2015, he moved to the operational area and became General Director of Videocine, a position he holds to date.