We lead the industry in scale and accurate representation of Spanish speakers with TelevisaUnivision Household Graph. Our vast coverage spans nearly 100% of U.S. Spanish-speaking households, validated by Truthset.
SOURCE: TELEVISAUNIVISION AND TRUTHSET 2024 STUDY
Hispanics are invisible
(i.e., not accurately represented)
with third-party datasets.1
We don't just close the representation gap—we illuminate it. Our unwavering commitment to multicultural audiences ensures that diverse communities are not only seen, but celebrated. With our Household Graph, you can enhance reach and resonance with U.S. Spanish speakers across our Advanced Solutions.
1. TRUTHSET-ANA AIMM MULTICULTURAL BENCHMARKS, 2020-2024
Activate your first-party audience or Turnkey Segments powered by TelevisaUnivision Household Graph
Data-Driven Video
Connect with consumers in a single, seamless audience buy across data-driven linear and addressable TV platforms. No matter which audience data source you choose, we make it easy to get started.
Go beyond traditional age and gender groups to get closer to your core consumers. Our extensive Turnkey Segments catalog spans advanced audiences across industries—so you reach your ideal customers with precision. Here are some examples:
Parents of Young Children
Travel Enthusiasts
Fast Casual Diners
Strategic audiences yield better outcomes
When you know your audience inside and out, you're not just reaching people — you're driving results.
Whether your primary KPI is sales lift, foot traffic, web visits, or something else, reaching more relevant consumers yields better outcomes. Better audiences, better impact
Advertiser
Success Story
Elevate marketing success through deeper
customer insight and innovation
TelevisaUnivision Clean Room
It's not just about reaching Spanish-language media consumers—it's about understanding them. Pinpoint where your message hits hardest and ensure your multicultural campaigns drive real wins. With our near-flawless coverage, you'll forge deeper, more meaningful connections with Spanish-speaking audiences—and see impact where it counts.
1
Increase relevance with custom audiences
2
Drive outcomes with smarter optimization
3
Use results to inform future campaigns
Captivate viewers with advanced art formats
Encourage viewers to lean in and interact with your brand in premium video environments. Our compelling creative amplifies your connected TV ad performance on ViX, the largest Spanish-language streaming service in the world.
Watch our Sizzle VideoCreate Immersive Experiences
Deepen consumer connections by aligning with our exclusive content and IP across sports, series, and music.
In-break Unit
Strengthen Consumer Engagement
Immerse viewers in unique ad experiences with actionable offers
High Impact Unit
Tap Into Shoppable Capabilities
Encourage users to browse your curated product catalog and shop.
Shoppable Expand Unit
Extend Your Social Reach
Amplify your social strategy by bringing vertical video to the big screen
High Impact Unit
Meet every marketing goal with ad formats built with purpose
Goal
Data Collection**D
Overlay
Alignment
Gallery
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SOME AD FORMATS APPLY ONLY TO SELECT PLATFORMS. QR CODES ARE AVAILABLE AS AN ADD-ON ACROSS AL CATEGORIES.
*CONVERSIONS VARY BETWEEN CAMPAIGNS AND TRACK USER ACTION/ENGAGEMENT (E.G., QR CODE SCANS). CANNOT TRACK OR REPORT ACTUAL SALES DATA.
**COLLECTION DONE IN COMPLIANT WAY; DATA NOT STORED BY TELEVISAUNIVISION.
