Univision Creator Network Influencers Speak about the Value of Authenticity and Culture

According to a recent eMarketer report,  70% of U.S. agency and brand marketers are planning to increase their influencer marketing budgets in 2018.  Univision Creator Network (UCN) is the #1 influencer platform for U.S. Hispanics, with over 150 influencers garnering over 112 million monthly U.S. video views. But scale is nothing without engagement; the average engagement rate for UCN is 4x larger than the standard for branded content. One of the key drivers of this engagement is the cultural authenticity that the creators imbue their content with.  In the video above, learn about the important roles that culture and authenticity play in successful influencer campaigns, directly from the influencers themselves.

Sources: eMarketer – Influencer Marketing 2018 (Why Disclosure is a Must and How Branded Content Tools Fit In), for #1 influencer platform stats and average engagement rates –  Tubular Labs